Posted on March 31, 2014, by
Printing professional pictures on business cards is beneficial for services where a friendly face can make an impact and aide in gaining the trust of potential clients. Adding your picture to your business card will allow your customers to get to know you before they take the next step in acquiring your services. Connecting a face with a company makes the business more approachable and memorable.
Posted on August 20, 2013, by
There are so many choices to make when it comes to marketing. Mailers, newspaper ads, billboards, commercials, social media and now door hangers have been thrown into the mix. But how good of a marketing tool is a door hanger?
For local businesses, door hangers could be a customer gold mine.
Mailers are easier but more expensive and most of them go from the mailbox straight to the trashcan. Consumers rarely open mailers. The biggest challenge is getting them to open that plain white envelope. Door hangers, however, are right at the consumer’s fingertips. A potential customer has to remove your door hanger from their door but by that time they’ve already seen your eye-catching advertisement without needing to remove it from an envelope.
Many of the same marketing tips that apply to mailers and ads also apply to door hangers:
Posted on December 11, 2012, by
One of the most effective and readily available tools at any business’ disposal is their business cards. As every business person knows, the best referral is one that is given to you by someone else.
This type of referral reinforces the confidence and basically qualifying you and your business.
A well designed business card is the most important marking tool. It’s compact, it can be visually compelling, has all your contact information, it can contain coupons, it’s low cost and it is tangible. Unlike an email, you can touch a business card, put it in your pocket and retrieve it without use of a computer.
Posted on August 15, 2012, by
Business cards are perhaps some of the most common print advertising. They earned their popularity mostly by convenience. They are easy to carry, distribute and impress prospective clients when done right. The anatomy of a great business card lends to this success.
Business cards need not only to be informational, but they need to be great marketing as well. A great business card will effectively convey the message, demeanor and purpose of your business…. In a very small, highly portable amount of space.
Studies have shown that two thirds of people don’t look at business cards handed to them because they don’t find them engaging. While studies have shown than many do not look at the cards, over 80% say they keep them. Your business card needs to be “dressed for success”.
Posted on August 14, 2012, by
We are asked all the time, what is the best method of marketing with postcards. As a printer of custom postcards we might be the best source for this answer. Printers know exactly who is ordering and reordering these products. Businesses would not be spending good money year after year on a marketing method that does not work.
Keeping the message and the custom design of the postcard simple with clean graphics, simple language and an offer that will interest your target audience is key. Always give a reason for your new clients to pick up the phone or visit your website to find out more about you and your postcard offer. As far as we know the best reason anyone would take time to contact you is if they are offered a valuable discount, free deal or helpful tip. The trick to marketing in this way is similar to website marketing in that you do not get to talk or look at the potential lead. This is best overcome by making certain the reader knows and trusts you, your company and your standing as an “authority” or “leader” in your business.
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