The Anatomy of a Great Business Card
Posted on August 15, 2012, by
Business cards are perhaps some of the most common print advertising. They earned their popularity mostly by convenience. They are easy to carry, distribute and impress prospective clients when done right. The anatomy of a great business card lends to this success.
Business cards need not only to be informational, but they need to be great marketing as well. A great business card will effectively convey the message, demeanor and purpose of your business…. In a very small, highly portable amount of space.
Studies have shown that two thirds of people don’t look at business cards handed to them because they don’t find them engaging. While studies have shown than many do not look at the cards, over 80% say they keep them. Your business card needs to be “dressed for success”.