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How to Make Your Company Stand Out in a Drastically Digital World

Posted on April 25, 2018, by Progressive Printing Team

Social Media AdvertisingWith continuous advances in technology, industries of all kinds are working hard to stay up-to-date with the latest trends in order to remain a top contender. More so than ever before, businesses are using digital marketing techniques to promote their brand–and while the printing industry may seem like an ancient concept, according to recent reports, print is not only coming back with a bang, it’s also trending.

A 2017 article published by PrintingImpressions stated that Idealliance is anticipating that commercial printing industry sales will grow 1.5% to 3.0% in 2018. Why the sudden increase in sales? For one, successful marketing (in this day and age) is largely equated with how well a company can advertise through personalization and visualization. In fact, the marketing realm relies heavily on visually communicating with the customer. More and more businesses are coming up with creative ways to use digital media to spread their message and raise brand awareness. With the revival of print, you don’t only have to stand out online, there’s an entire offline world ready to be explored. Equipped with some pointers from our fellow Vistaprint Corporate, and thorough research of our own, we’re here to tell you what your company can do to not get lost in the digital crowd.

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Visuals: How do They Influence the Consumer?

Posted on April 18, 2018, by Progressive Printing Team

We live in a world that is inundated with visuals. Everywhere we look, there is a billboard, a sign, an ad, or a commercial. It almost seems like you just can’t escape. With technological advancements and companies constantly competing to unveil the latest, trendiest apps, we have unlimited access to visuals–right from screens of our cell phones. Over the years it has become evident, especially in sales and marketing, that the more visual, the more powerful the message. Companies are increasingly using all kinds of visuals and image-based platforms to set their brands apart.

Social MediaSocial media sites such as Pinterest, Etsy, Tumblr, Instagram, Facebook, and many more are all about visuals. In a way, visual marketing is an entire language on its own–a universe of colors and images that elicit emotion, action, and communication. So, how do visuals actually affect the consumer? Is there a part of our human brains that are wired to be drawn to aesthetics? There are certainly studies to back this theory. From color psychology to emotional design–there are undoubtedly factors that influence how a consumer views a product. Have you ever been in a store and wanted to buy a product that you don’t really need, but feel compelled to because it’s just “so pretty”? Have you ever watched a food channel and drooled over the presentation of certain meals? You can’t actually smell or taste it–but you can visualize how delicious it must be.

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Going Green in a World of White

Posted on April 5, 2018, by Progressive Printing Team

Paper industry impact on Forestry The printing industry has not been known to have a friendly relationship with our environment. For decades, paper has come from the demolition of nature’s very own trees–among other materials. While the damage to our environment may have seemed inevitable, in recent years printing companies have taken measures to ensure they minimize the harm on our surroundings. At PrintIT4Less.com, we are proud to be one of the companies that tries to lessen the effects printing has on our environment.

What exactly is paper and how did it become a mass industry product?

 In our early days of school, we were taught that paper comes from trees. However, from the beginning of time, ancient civilizations used a variety of materials for writing and inscriptions–from cotton and bamboo to silk. The word “paper” is actually derived from the term papyrus, which is the Ancient Greek word for the Cyperus papyrus plant. Papyrus is a thick, paper-like material produced from the Cyperus papyrus plant. This writing material was widely used by the Ancient Egyptians and early Mediterranean societies. Interestingly enough, the first paper-making process was recorded in China during the Eastern Han period. In the 8th century, paper-making had spread from China to the Islamic nations, where pulp mills and paper mills were used to make what most of the world is after today: money. When the 11th century came around, paper making was introduced to medieval Europe, where it received an upgrade by using paper mills with waterwheels. Yet, it was up to the Western World to improve the paper making process in the 19th century when we invented wood-based products, using the fibers from wood pulp.

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