There are so many choices to make when it comes to marketing. Mailers, newspaper ads, billboards, commercials, social media and now door hangers have been thrown into the mix. But how good of a marketing tool is a door hanger?
For local businesses, door hangers could be a customer gold mine.
Mailers are easier but more expensive and most of them go from the mailbox straight to the trashcan. Consumers rarely open mailers. The biggest challenge is getting them to open that plain white envelope. Door hangers, however, are right at the consumer’s fingertips. A potential customer has to remove your door hanger from their door but by that time they’ve already seen your eye-catching advertisement without needing to remove it from an envelope.
Many of the same marketing tips that apply to mailers and ads also apply to door hangers: