Marketing with Postcards
Posted on August 14, 2012, by Progressive Printing Team
We are asked all the time, what is the best method of marketing with postcards. As a printer of custom postcards we might be the best source for this answer. Printers know exactly who is ordering and reordering these products. Businesses would not be spending good money year after year on a marketing method that does not work.
Keeping the message and the custom design of the postcard simple with clean graphics, simple language and an offer that will interest your target audience is key. Always give a reason for your new clients to pick up the phone or visit your website to find out more about you and your postcard offer. As far as we know the best reason anyone would take time to contact you is if they are offered a valuable discount, free deal or helpful tip. The trick to marketing in this way is similar to website marketing in that you do not get to talk or look at the potential lead. This is best overcome by making certain the reader knows and trusts you, your company and your standing as an “authority” or “leader” in your business.