How to Make Your Company Stand Out in a Drastically Digital World
Posted on April 25, 2018, by
With continuous advances in technology, industries of all kinds are working hard to stay up-to-date with the latest trends in order to remain a top contender. More so than ever before, businesses are using digital marketing techniques to promote their brand–and while the printing industry may seem like an ancient concept, according to recent reports, print is not only coming back with a bang, it’s also trending.
A 2017 article published by PrintingImpressions stated that Idealliance is anticipating that commercial printing industry sales will grow from 1.5% to 3.0% in 2018. Why the sudden increase in sales? For one, successful marketing (in this day and age) is largely equated with how well a company can advertise through personalization and visualization. In fact, the marketing realm relies heavily on visually communicating with the customer. More and more businesses are coming up with creative ways to use digital media to spread their message and raise brand awareness. With the revival of print, you don’t only have to stand out online, there’s an entire offline world ready to be explored. Equipped with some pointers from our fellow Vistaprint Corporate, and thorough research of our own, we’re here to tell you what your company can do to not get lost in the digital crowd.
Social media sites such as Pinterest, Etsy, Tumblr, Instagram, Facebook, and many more are all about visuals. In a way, visual marketing is an entire language on its own–a universe of colors and images that elicit emotion, action, and communication. So, how do visuals actually affect the consumer? Is there a part of our human brains that are wired to be drawn to aesthetics? There are certainly studies to back this theory. From color psychology to emotional design–there are undoubtedly factors that influence how a consumer views a product. Have you ever been in a store and wanted to buy a product that you don’t really need, but feel compelled to because it’s just “so pretty”? Have you ever watched a food channel and drooled over the presentation of certain meals? You can’t actually smell or taste it–but you can visualize how delicious it must be.
The printing industry has not been known to have a friendly relationship with our environment. For decades, paper has come from the demolition of nature’s very own trees–among other materials. While the damage to our environment may have seemed inevitable, in recent years printing companies have taken measures to ensure they minimize the harm on our surroundings. At PrintIT4Less.com, we are proud to be one of the companies that tries to lessen the effects printing has on our environment.
Wide format printing is a term used in reference to printing banners, 
Job work order forms are a written contract between you and a client for services or materials. The most common elements found on a work order include customer’s billing and shipping address, customer’s name, ordered by, order taken by, description of work, materials, and an authorized signature. The order form may also include employee time spent on the job.
Obtaining a business license plays a significant role in the life of an entrepreneur. Those numbers following your business name provides not only security for your business but for those that use your services. Being a licensed business owner should be something to take pride in and there’s no reason to hide your license number on any printed material. Unless of course, you have something to hide!
Licensed contractors are required by the State of Texas to provide specific information on all printed materials. These specifications can change on a regular basis and it is up to the contractor to stay informed. Back in 2012, we posted a 
Full color business forms refers to one or more ink colors being printed on a single form. The cost for full color is significantly higher than one-color but there are some extra benefits. Company colors can be represented throughout the form, colorful headers divide the form into sections, and important information can stand out.
