What is a Banner?

August 7, 2020 12:11 pm Published by

A beginners guide to understanding banners

To start off, what is a banner? A banner is a large piece of cloth that has an advertisement or endorsement written across it and is normally hung by all four corners. If you are looking for a way to add a bit of advertisement to your company then a banner is the best place to start. They are practical, affordable, and easy to install.

What Should I Put on My Banner?

Banners are the perfect way to customize your own advertisement without breaking the bank. Majority of people use banners for any of the following reasons:

  • Sale Items
  • Grand Openings
  • Graduations
  • Birthday Celebrations
  • Company Slogans
  • Anniversaries
  • Concerts and events

The possibilities are endless because you are able to fully customize your business’ advertisement at an affordable price.

Where to Start?

The first thing to decide on for your custom banner should be the size. You can determine what size you would like by measuring the area you wish to display it. Banner sizes vary from:

  • Standard: 468 x 60ft
  • Inline Rectangle: 300 x 250ft
  • Leaderboard:728 x 90ft
  • Skyscraper: 120 x 600ft.

After deciding what size you need then you can then decide on what type of banner you would like. The two most common banner types are vinyl and retractable. If both of these terms are foreign to you, don’t worry, the differences are further explained below.

Vinyl Banners:

  • Best candidate for outdoor use, durable, heavy-weight vinyl.

What is a Vinyl Banner?

A vinyl banner is the most common because it is the most durable and therefore the best choice for outdoor signage. Vinyl banners are a favorite for outside displays because the material’s elasticity pulls back to shape against the wind creating a seamless message. The vinyl material is water resistant, however, keeping in mind that in extremely cold temperatures the vinyl can become brittle.

Lifetime of Vinyl Banners:

The lifetime varies depending on many factors including the weather and how the item is displayed. Simply put, the lifetime expectancy of a vinyl banner can range from about 2-12 years. The better care you give your signage the more money you get out of the investment.

What Are Vinyl Banners Best for?

Vinyl Banners are also a fan favorite since they are ideal for hanging because of the grommets. Grommets are metal rings that go into holes in the material making it easy to hang practically anywhere. The size of the banner will determine how many grommets it may have. Since a larger banner will be heavier in size it would require more grommets to properly hang it.

Retractable Banners:

  • Best candidate for travel displays, time-efficient, versatile materials.

What is a Retractable Banner?

Retractable Banners are generally polyester fabric material which is more breathable and often best for varying climates. Retractable Banners majority of the time will come with all parts necessary to install it. This includes a stand header, footer, and support bar. You can adjust the banner to either end with clamps to keep the material in place.

Lifetime of a Retractable Banner?

The lifetime varies depending on the climate and how you care for the product. For instance, if a banner is kept clean and dry before putting into storage it could stay in a good condition for up to 10 years. However, constant use, especially outside, will cause the material to deteriorate much quicker and may only last up to a year.

What are Retractable Banners Best for?

A retractable banners are ideal for any display on-the-go because they can be easily put together and taken down in minutes. Retractable banners are work best at convention centers, shopping centers, outside restaurants, etc. Likewise, this option is optimal for seasonal advertisement.

Where can I buy a custom banner?

At Printit4Less.com we print custom vinyl banners in a variety of different sizes! We print for companies as well as for individuals. Whether it be for advertisement or celebrating a special event, we have the perfect banner for you!

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This post was written by Progressive Printing Team

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