The Benefits of Workflow Automation to the Printing Industry

May 29, 2018 4:06 pm Published by

With media consumption at an all-time high, it is no surprise that businesses are in high demand of not only office supplies, but marketing materials that help keep their brands alive. Competitive pressures continue to rise, forcing the printing industry to adapt its methods to achieve superior efficacy. Workflow automation has proven highly effective to printing companies catering to the needs of a diverse clientele.

What is workflow automation exactly? It refers to a process (automation software) that replaces manual and paper-based processes by incorporating automated tools to help with repetitive tasks–such as digital or content output. Essentially, it gives humans a break. Workflow automation is not just about replacing manual labor, it’s also faster, cheaper, and increases efficiency by reducing errors.

Printing companies can now achieve superior productivity and reduce cost by streamlining their workflow, creating a seamless process that delivers quality services to clients while using less resources. Of course, workflow automation depends on the integration of web-based submissions, a component uses for our customers satisfaction and ease. Web-based submissions allow the user to specify their print needs right from their desktop–but it’s up to the automation software and printer to ensure the correct print job specifications, preferences and information.

The automation software used for workflow automation receives and compartmentalizes data from both the customer and print job. The software carries job specifications, i.e color schemes, draft or final versions, file preferences, and more. It also stores customers information such as name, address, and phone number. Once all the data is received, the software organizes the files and sends it into production.

Of course, the ideal printing process involves both external (customer) and internal (website/printer) cooperation. It’s completely normal for clients to not be aware of the correct specifications, files, or templates–which is where workflow automation steps in to help make the print order a smooth one. At, you don’t have to rely solely on the computer screen for assistance. We’re on standby to receive any calls with your questions or concerns. After all, you can’t remove the human aspect out of everything!

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This post was written by Progressive Printing Team

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