Custom Printed Labels for Business: How to Choose the Right Label
Custom printed labels are used by businesses every day to identify equipment, provide service information, organize products and keep company contact information visible to customers. Choosing the right label depends on where it will be used, what information it needs to display and how long it needs to remain in place.
From service call stickers placed on HVAC equipment to maintenance labels, business labels and windshield stickers, the right label can serve a practical purpose while also keeping your company name in front of the customer.
What Are Custom Printed Labels?
Custom printed labels are labels personalized with information specific to a business or application. Depending on the design, they may include a company name, logo, phone number, website, service information, dates, instructions or spaces where employees can write information by hand.
Businesses use custom labels for identification, service records, maintenance reminders, inspections, organization and customer communication.
Choosing the Right Type of Business Label
The first question to consider is how the label will be used. A label placed on serviced equipment has different requirements from a label used on a product, package, windshield or piece of equipment exposed to outdoor conditions.
Consider the surface where the label will be applied, indoor or outdoor exposure, the amount of information required and whether technicians or employees need space to write additional information.
Service Call Labels
Service call labels are commonly used by HVAC companies, plumbers, electricians, appliance repair companies and other service businesses. After completing a job, a technician can place a company label on the equipment that was installed or serviced.
This gives the customer an easy way to identify who previously worked on the equipment and provides convenient access to the company’s phone number when maintenance or repairs are needed in the future.
Maintenance and Inspection Labels
Maintenance and inspection labels can provide space for service dates, inspection information, technician initials and other information associated with maintaining equipment.
They are useful for businesses that perform recurring service or inspections because important information remains visible directly on or near the equipment.
Business Labels
Business labels can be used for many purposes, including product identification, packaging, office organization, equipment labeling and customer communication.
Adding a company name, logo and contact information can also turn a functional label into a simple way of reinforcing the company’s identity wherever the label is used.
Windshield and Static Cling Labels
Vehicle service businesses often use windshield labels to display maintenance reminders, company contact information or other service details.
Static cling labels are useful when a removable label is preferred because they can adhere to smooth glass surfaces without traditional pressure-sensitive adhesive.
Labels for Indoor vs. Outdoor Use
Where a label will be used is an important consideration when selecting a product. Labels used indoors may have different requirements from labels exposed to sunlight, moisture, temperature changes or other outdoor conditions.
When ordering, identify the surface and environment where the label will be applied so the appropriate product can be selected for the application.
What Information Should You Put on a Business Label?
The information printed on a label should support its purpose without making the design unnecessarily crowded. For many service businesses, the most useful information includes the company name, logo, phone number and website.
Labels used for maintenance or service may also need fields for dates, technician information, equipment identification or notes. The exact information depends on how employees and customers will use the label.
Custom Labels vs. Custom Printed Tags
Labels and tags can serve similar purposes, but they are used differently. A label is generally applied directly to a surface, while a tag can be attached or hung from an item.
Labels are often appropriate for equipment, products, packaging, windows and other surfaces. Tags are commonly used when businesses need to identify repair items, inventory, customer property or equipment without applying an adhesive label directly to the item.
If your application requires a tag rather than a label, read our guide to choosing custom printed tags for your business.
Can You Reproduce an Existing Label?
If your company already uses a label that works well, you may not need to start over with a completely new design. Existing artwork or a sample of the current label can often be reviewed to determine whether the design can be reproduced or updated with new company information.
This can be particularly useful when a business wants to continue using a familiar layout while updating a logo, phone number, website or other details.
Ordering Custom Printed Labels
Before ordering, determine where the label will be used, what information it needs to contain and approximately how much space is available. Having your company logo and contact information ready can also make the customization process easier.
PrintIt4Less offers a variety of custom printed labels and tags for service companies, contractors, repair businesses and other industries.
Frequently Asked Questions About Custom Printed Labels
Can I put my company logo on a custom label?
Yes. Many custom printed labels can include your company logo, business name, phone number, website and other information.
What are service call labels used for?
Service call labels are commonly placed on equipment after installation, repair or maintenance so customers can identify and contact the company that performed the service.
Can custom labels be used outdoors?
Some labels are designed for outdoor applications. The appropriate choice depends on the surface, environment and conditions where the label will be used.
What is the difference between a sticker and a label?
The terms are often used interchangeably, although business labels are typically designed to communicate specific information or serve an identification, service or organizational purpose.
Should I use a label or a tag?
Use a label when the information should be applied directly to a surface. A tag may be more appropriate when the identification needs to be attached or hung from an item.
Can you reproduce a label my company already uses?
If you have existing artwork or a sample, provide it for review. The design may be suitable for reproduction or updating with your current company information.
Categorised in: Blog
This post was written by shawn
